A lot of entrepreneurs think they do not have to worry about branding until they are big and can’t handle the volume of customers anymore. This is quite incorrect. But that is exactly how Mary thought about it. She was a budding entrepreneur with a start-up idea that we just bumped into at a networking event.
We would not have typically thought of her as an ideal client or a target.
But there she was bubbling with enthusiasm about her new venture idea. She wanted to create a platform to bring together people who wanted to start a movement. Rather she wanted to create an online platform to help people who were interested and passionate about a particular cause to come together and instantly gather in big numbers and have their voices heard.
She believed that people should not have to wait for ages to make an impact on people with the power to change things. She sought our help. We spent many hours listening deeply and intently to her verbalization of her vision.
When we felt we had a good idea of what she wanted to accomplish through this platform we set out to validate some of her assumptions, observations, insights and strategies by talking to her target and peripheral audiences.
We came back with some suggestions, new insights and many refinements. We brainstormed with her and debated with her about the pros and cons of various approaches.
Finally, we reached an agreement. Next we set out to develop a creative and design vision out of her requirements, wish lists and stated as well unstated goals. She loved the prototype we designed. The prototype became a platform and her vision came to life and is already impacting the lives of people everywhere.